Launches New Campaign
|BLOOMINGTON, IN -- Sustainability Dashboard Tools, LLC announces a new marketing direction revolving around the concept, “Creating a Culture of Sustainability.”
“We are launching this campaign in honor of Earth Day,” says Steve Ashkin, CEO of Sustainability Dashboard Tools, a Web-based system that allows businesses, hospitals, school and other facilities to reduce operating costs by better monitoring and managing their use of natural resources and supplies. “This is when organizations and individuals of all ages and walks-of-life take the time to reflect on their sustainability efforts and how they might be improved every day—not just on Earth Day.”
However, Ashkin adds that many organizations lack the tools, or are not even aware that tools exist, to help affect their environmental footprint and reduce costs associated with energy, transportation, water, recycling, cleaning and office supplies, and other materials.
“Our fear is if we leave our [sustainablity] success solely in the hands of the CEO, VP Sustainability, or the building engineer --- we will fail. For us to succeed, organizations must create a culture of sustainability that engages everyone from top to bottom to truly make a difference on Earth Day and every day.”
As a result, according to Elizabeth Steward, marketing manager for the company, the goals of the new marketing direction will be multifold, including:
• To help organizations realize that being sustainable can translate into significant cost savings in both the short- and long-term; • To increase awareness that cost-effective technologies are available to help measure, monitor, and reduce greenhouse gas emissions, along with the use of energy, fuel, water, and other resources; • To promote the importance of achieving a culture of sustainability within organizations; • To help everyone realize how they can make a sustainable difference in their everyday activities.
“We believe becoming more sustainable is crucial to individual organizational success, our economy, our country, and the world’s future,” noted Steward. “The more we can do today to create a culture of sustainability, the better it will be for everyone in the future.”