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December 2025
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Inside the December Issue |
The Role of PCR in Sustainable Packaging
BY RICCARDO BALDUCCI
Sustainability goes beyond disposal; it’s about considering the environmental impact at every stage of a product’s life cycle. While many companies are making strides by recycling and cutting down on waste, there’s untapped potential in rethinking the materials used in everyday items, such as packaging. One overlooked aspect? The poly wraps around toilet paper and paper towel products.
What is PCR?
Post-consumer recycled (PCR) plastic is
made from items people recycle every day,
like plastic bottles and newspapers. Instead
of ending up in a landfill or the
ocean, this material is processed and
reused to make new products. Using PCR
can reduce energy consumption by at least
79 percent and greenhouse gas emissions
by at least 67 percent. By incorporating
PCR plastic into packaging, companies
can help divert plastic waste from oceans
and landfills while reducing the need for
virgin plastic, which requires a significant amount of fossil fuel to produce.
Why It Matters in
Product Packaging
Soft tissue products like toilet paper and
paper towels are often wrapped in protective
plastic for shipping and storage. Traditionally,
this wrap has been made from
virgin plastic, which is a petroleum-based,
single-use and nonrenewable material. It
can also contain harmful chemicals that
may leach into the environment, posing
risks to ecosystems.
Today, many forward-thinking manufacturers
are increasing the recycled content
of these wraps. The PCR plastic
wraps provide the same durable, protective
packaging, but now with a reduced
environmental impact.
For facilities focused on meeting their
Environmental, Social and Governance
(ESG) goals, purchasing products packaged
in recycled content is a simple, actionable
way to support sustainability
efforts and reduce emissions. Full story »
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